I am very fond of Rose and really love the identity that we made.Bee Berrie, founder of Bee’s Bakery started out supplying home-made bespoke biscuits to upmarket events for clients such as Topshop and Vogue and after her iconic and much-copied ‘sweary-dodgers’ went viral she became an internationally-published author, blogger and champion of plant-based baking.The first time I met her we sat in a cafe on the King’s Road and I gave her loads of advice about her route to market which she very politely ignored. Fleur & Bee's launch started with just four core products; Rose and Shine Fleur & Bee's skin care knows when to be simple, too. In Brands, Exclusives 0.
I helped her to find the right creative partner to embark on some critical identity development and am delighted to watch the business grow.Snackzilla is a new project that I have worked on since its inception and am really excited about. I strongly encouraged her to re-brand and I also take credit for navigating her away from some people and organisations that were looking to come aboard for the ride. We analysed the honey market and located a clear opportunity for their own brand of single-source , unpasteurised range of honey in major retailers.I worked closely with them on their business plan and walked them through a successful round of fund raising.
My work with Sophie, the founder was extremely enjoyable as I really appreciate her aesthetic but it was also nuanced with no clearly defined brief. "We made sure to test our products on all kinds of skin, oily, dry, and sensitive. From then on, the tenacious bee became the emblem of Napoleon Bonaparte.
We worked together to understand where her products would fit in the UK market and how we could communicate the health benefits of kimchi without sounding worthy.Susan, Founder of Pep & Lekker came and spoke to me after I gave a now rather notorious talk at the Bread & Jam festival about the pitfalls of hiring mentors to help with food startups.
posted on Aug, 16 2015 @ 10:35 PM link . Paul and Chris secured early sales on schedule and their honey is now stocked in farm shops and delis nationwide as well as Ocado, WholeFoods and Planet Organic. Having successfully achieved all of our work objectives together I continue to offer occasional project-based support and am now also an investor.I met Danielle in an exercise class and she gave me some of her product to try. Simple and effective, this toner cleanses skin and minimizes pores. The inverted symbol of the overthrown monarchy looked like a bee. S Hawkins is a very British clothing brand that produces hand-made, unisex clothing in a workwear tradition. Pippa and I are still close: I lend her the ear of a protective friend who has been around the block and I learn from her continued success in return.
It was a big ask but Marieke is a compelling entrepreneur and the trajectory of the project reminds me of the early days of Pip & Nut.Just like with Pippa, I work closely with Marieke to help her understand how the industry works behind the scenes, plan her next steps and keep the project out of trouble.In partnership with a creative agency I worked with Marieke on the brand creation and also helped her establish manufacturing. My experience of coaching Pippa was that she knew exactly where she wanted to get to and just needed information from me about how businesses and retailers functioned. Her business went on to grow in a very natural way, and I was delighted to be proved wrong. I had fan-girled Rosa after seeing a piece of PR about her and we started chatting and became friends. She approached me after a talk I was giving and we started working together. This creamy moisturizer hydrates skin and delivers a boost to tone and texture, thanks to its vitamin-rich formula.Caffeine, squalane, and aloe vera work together to smooth fine lines and erase dark circles. Undeterred she went on to ask me to work with her to plan her next steps having made a strong start launching her range of vegan, nutritionally dense soups.We talked a lot about routes to market, customer buying behaviour and the simple mechanics of how the food industry works. We worked together to pivot the business, creating a retail model with a new name and identity. Miso Tasty has grown as a brand and is stocked at Tesco, Waitrose, Morrisons, Ocado and Wholefoods. They have just closed a second round of fundraising to support imminent supermarket listings and new product development.